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Another flavoring theme that shapes the experience of awe is supernatural belief systems—beliefs, for example, about ghosts, spirits, extraordinary experiences, gods, the Divine, heaven, and hell. These beliefs imbue experiences of awe with culturally specific meanings. For example, for many people across history, experiences of awe in encounters with mountains, storms, winds, the sun, and the moon have been flavored with local stories and beliefs about the Divine. For others, those same mountains, storms, winds, the sun, and the moon stir a different kind of awe, one more grounded in a sense of what is sacred about nature but lacking the sense of the Divine.

Perhaps most pervasively, perceived threat also flavors experiences of awe, and can layer fear, uncertainty, alienation, and terror into our experience of the emotion. Perceptions of threat explain why people in certain cultures—such as the Japanese or Chinese—feel more fear blended with awe when around inspiring people than people from less hierarchical cultures do. Why psychedelic experiences with LSD, MDMA, or ayahuasca inspire pure awe for some and are flooded with terror for others. Why encounters with the Divine are filled with fear in some cultures, whereas in other cultures that lack ideas about a judgmental God they are defined by bliss and love. Why dying is oceanic and awe-filled for some and horrifying for others. And why cultural symbols like the American flag can move some to tears and chills, and others to shudder in the sense of threat and alienation.

In awe we encounter the vast mysteries of life, with flavoring themes like conceptions of virtue, supernatural beliefs, and perceived threat giving rise to near-infinite variations.

Eight Wonders of Life

Emotions are like stories. They are dramas that structure our day, like scenes in a novel, movie, or play. Emotions unfold in actions between people, enabling us, for example, to comfort someone in need, show devotion to a loved one, redress injustice, or belong to a community. Having defined awe, our answer to the question “What is awe?” needs next to move to people’s own stories of the emotion.

When William James, a founding figure in psychology, went in search of understanding mystical awe at the turn of the twentieth century—an exploration we will consider later—he did not have people rate their feelings with numbers. He did not do experiments. He did not measure physiological reactions or sensations, which had long fascinated him. Instead, he gathered stories: First-person narratives, utterly personal, about encounters with the Divine. Religious conversions. Spiritual epiphanies. Visions of heaven and hell. And in discerning the patterns in these stories, he uncovered the heart of religion: that it is about mystical awe, an ineffable emotional experience of being in relation to what we consider divine.

Guided by this approach, Professor Yang Bai, a longtime collaborator of mine, and I gathered stories of awe from people in twenty-six countries. We cast our net broadly because of the scientific concern about “WEIRD” samples: those composed disproportionately of people who are Western, Educated, Individualist, Rich, and Democratic. Our participants were anything but WEIRD. Participants included adherents to all major religions—many forms of Christianity, Hinduism, Buddhism, Islam, and Judaism—as well as denizens of more secular cultures (e.g., Holland). Our participants varied in terms of their wealth and education. They lived within democratic and authoritarian political systems. They held egalitarian and patriarchal views of gender. They ranged in their cultural values from the more collectivist (e.g., China, Mexico) to the more individualistic (e.g., the United States).

In our study, people were provided with the definition of awe you have considered: “Being in the presence of something vast and mysterious that transcends your current understanding of the world.” And then they wrote their story of awe. Speakers of twenty languages at UC Berkeley translated the 2,600 narratives. We were surprised to learn that these rich narratives from around the world could be classified into a taxonomy of awe, the eight wonders of life.