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More surprising and awe-inspiring: Berger, Jonah, and Katy Milkman. “What Makes Online Content Viral?” Journal of Marketing Research 49, no. 2 (2012): 192–205.

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Chapter 9: The Fundamental IT

“As I lay there thinking”: Neihardt, John G. Black Elk Speaks (Complete). Lincoln and London: University of Nebraska Press, 2014, 30.

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“Twant me, ’twas the Lord”: Larson, Kate Clifford. Harriet Tubman: Portrait of an American Hero. New York: Little, Brown and Company, 2004, 190.

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numbers of the religiously unaffiliated: Fahmy, Dahlia. “Key Findings about Americans’ Belief in God.” Pew Research Center, April 15, 2018. https://www.pewresearch.org/fact-tank/2018/04/25/key-findings-about-americans-belief-in-god/. “In U.S., Decline of Christianity Continues at Rapid Pace.” Pew Research Center, October 17, 2019. https://www.pewforum.org/2019/10/17/in-u-s-decline-of-christianity-continues-at-rapid-pace/.

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people today are deeply spiritual: Following precedent in the scientific study of religion, I will use the word “religion” to refer to the organized, formal institutions and dogma of religion, and “spiritual” to refer to the experience of what a person deems to be Divine.

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a deep human universal: Wright, Robert. The Evolution of God. New York: Little, Brown and Company, 2009. Robert Wright charts the universality of God in human societies, from hunter-gatherer groups to the present day, and the evolutionary arguments for this universal tendency.

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the trauma of racism: This phenomenon is known as epigenetics. It reveals how trauma is passed on from one generation to the next by altering the myelination of our cells and proteins that allow for the expression of our genes. Carey, Nessa. The Epigenetics Revolution. New York: Columbia University Press, 2012.

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For thousands of years: Eliade, Mircea. The Sacred and the Profane: The Nature of Religion. Orlando, FL: Harcourt Brace Jovanovich, 1987.

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Here is Lao Tzu: Tzu, Lao, and Charles Johnston. The Tao Te Ching: Lao Tzu’s Book of the Way and of Righteousness. Vancouver: Kshetra Books, 2016, 11–12.

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thousands of years old: Pollan, Michael. Second Nature: A Gardener’s Education. New York: Grove Press, 1991.

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“The perception of this law”: Emerson, Ralph Waldo. The Divinity School Address: Delivered Before the Senior Class in the Harvard Divinity School Chapel at Cambridge, Massachusetts, July 15, 1838. New York: All Souls Unitarian Church, 1938.

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dean of Grace Cathedral: Malcolm Clemens Young has also written an account of how Henry David Thoreau’s nature writings resemble the spiritual journaling of his times, and reveal, as with Young’s experience, a sense of encountering the Divine in nature. Young, Malcolm C. The Spiritual Journal of Henry David Thoreau. Macon, GA: Mercer University Press, 2009.

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James was raised: Richardson, Robert D. William James: In the Maelstrom of American Modernism. New York: Houghton Mifflin, 2006.

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“But it feels like”: Bronson, Bertrand H. Johnson Agonistes and Other Essays. Vol. 3. Berkeley: University of California Press, 1965, 52.

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listened to talks: Tymoczko, Dmitri. “The Nitrous Oxide Philosopher.” Atlantic Monthly, May 1996.

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Gifford Lectures in 1901: James, William. The Varieties of Religious Experience: A Study in Human Nature: Being the Gifford Lectures on Natural Religion Delivered at Edinburgh in 1901–1902. New York; London: Longmans, Green, 1902.

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